Let's Influence & Nurture the Perception
Reputation Management
Reputation is different from image or branding for the fact that image can be created, while reputation is an identity that evolves over time.
Reputation Management involves creating a tracking module bearing in mind the individual needs of the business. The nuances include tracking an entity’s activities and other entities’ opinions about those actions, reporting on those actions and opinions; and reacting to that report to create continuous feedback.
As PR experts, one of our key roles is to ensure that your company or brand’s image or reputation is favorable. Avoiding bad publicity is key and the way to do that is by executing a well devised plan. They are simply an effective means to an end.
However, we understand that the internet explosion has given birth to a monster we call social media. On platforms like Facebook, Twitter, Instagram, negative material can be uploaded and shared instantaneously and to a very wide audience.
Transcending the realms of traditional Reputation Management, which was mostly centered around mainstream media, our experience, and expertise, has evolved to encompass a reputation management discipline that is ORM. Blueafric Media is ably equipped to tame this new wave that has forced more businesses to demand an all-inclusive PR strategy to also address threats and opportunities present on the internet.
Our thoroughbred approach towards a holistic service gives importance to both traditional Reputation Management and Online Reputation Management (ORM). They are simply tools to a mutual goal. Both depend heavily on the key messages that are passed on to the target audience through press coverage, media relations, as well as through the brand’s website and social media platforms.
With a mandate from a brand to develop all communication material for the company, our ORM plan is interwoven with the PR plan to run in parallel with the tone and style of the communication material.
Transcending the realms of traditional Reputation Management, which was mostly centered around mainstream media, our experience, and expertise, has evolved to encompass a reputation management discipline that is ORM. Blueafric Media is ably equipped to tame this new wave that has forced more businesses to demand an all-inclusive PR strategy to also address threats and opportunities present on the internet.
Our thoroughbred approach towards a holistic service gives importance to both traditional Reputation Management and Online Reputation Management (ORM). They are simply tools to a mutual goal. Both depend heavily on the key messages that are passed on to the target audience through press coverage, media relations, as well as through the brand’s website and social media platforms.
With a mandate from a brand to develop all communication material for the company, our ORM plan is interwoven with the PR plan to run in parallel with the tone and style of the communication material.