Crisis Communications

Put Good PR in the Room Where It Happens

Crisis Communications/ Management

In crisis management, the threat is the potential damage a crisis can inflict on an organization, its reputation, its stakeholders, and an industry.
In order to mitigate a crisis and to minimize the damage from one, any crisis, whether offline or online needs to be dealt with in a swift but strategic manner.

Our advice is to be situation-ready at all times. Hence we follow these curated rules to avoid confusion during trying times.
I. Have a Crisis Communications plan in place.
II. Prepare a holding statement and inform all stakeholders involved about the same.
III. Address public/people safety immediately.
IV. Channel the communication through the spokesperson.
V. Monitor all channels (offline and online) constantly for all kinds of mentions.
VI. Respond as quickly as possible and notify all parties involved consistently of all changes, feedback that takes place.
VII. Having handled crisis situations and training for several years, our philosophy is to safeguard the client’s interests with proactive and transparent communication.

Moreover, as the business environment continues to evolve, we, as an agency together with our partners continue to constantly review and improve our crisis communication and management procedures in accordance with the changing dynamics. With over 5 years of experience in handling crises for various sectors and industries, we offer reliable, transparent solutions to clients. We are on-call 24/7 during a crisis.
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