Building Africa’s first people-powered network.
Wicrypt is a decentralized mobile internet sharing and monetization network, allowing anyone to get paid for sharing their WIFI. Wicrypt is the first African company to build a peer-to-peer infrastructure for sharing mobile internet data without need for third-party integration.
We began the Wicrypt’s story by naming their devices. We gave the names Spider (Routers) & Lynx (MiFi).
Through storytelling, we created a series of super-active-themed visual contents. From unboxing Videos to creating a unique one-of-a-kind motion graphic design language, and thematic/chroma product photographs communicating the products’ elegance.
Next, our strategy with introducing the product to the market was to develop beautiful and energetic films, motion design illustrations that capture the elegance, and functionality of the product redesign as an easy-to-use utility tool, communicating to its Crypto-community.