A Website That Inspires More Employers To Search For Talents They Can Trust, Train, & Retain
- YOD 2021
The Enugu State Government, Enugu SME Center, in partnership with Jobberman leading job recruitment platform), created & developed a unique platform that was hugely focused on addressing the staffing and talent recruitment/management problems in the state for employers & business owners.
The idea - No job is more important than the other. Every Job is a Job. And together, we
will build this city Power of We.
To execute this idea, we created a campaign firstly addressing the issue of white-collar supremacy in the job market, communicating to the target audience - Work is Important. (Oru Onye Bula Di Mkpa!) This campaign took the product and the company to be recognized as the most trusted job search & talent recruitment platform in Enugu.
BlueAfric Media created the brand identity, style guide, architecture, persona, story, tagline and have managed the social media accounts of the Enugu Jobs since its inception in 2021.