Preaching Safety for Internet Users
– YOD: 2019
The Nigerian Communications Commission needed an insightful idea that showed people how to use the internet. The idea - If we are not focused users, we become mere consumers.
To execute this idea, we created expressive messages through a 17-part series of visual content that were distributed across all media channels, including television.
This way, the commission wasn’t only to address the issue of cyber security, but also increase the awareness of this digital menace by 25%, as well communicating cautionary measure through creative storytelling, but also making it memorable, interesting, and effective.